It has expanded its reach to huge markets like China where Google and TomTom are almost non-existent. Open Location Platform model is also unique compared to rivals, which has catalyzed customer and partnership growth. HERE continues to lead the market, as significant work has been done on building a digital “Reality Index” which has made their mapping database more intelligent.
The new generation location platforms are formed by grouping modules of rich maps data, location intelligence, analytics and services. New services and experiences are being enabled by combining location-centric intelligence to the existing map data and leveraging analytics engines to process streams of real-time location intelligence. The industry is undergoing a huge transformation as map providers are moving to a platform-centric approach beyond just selling maps and navigation solutions for use by auto makers and for device makers. Location platforms are evolving to become highly modular, as mapping firms leverage cloud infrastructure, advanced development tools and open partnership models. Players such as Mapbox, Telenav are rapidly challenging the established platform with unique offerings.
The market is evolving rapidly with key firms embracing data analytics and open partnership models to enable real-time location intelligence. HERE, Google and TomTom continue to lead the location ecosystem effectiveness index, as of H1 2018.
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